Using remarketing to reach people who visited your site on app
Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again. You can even show them a tailored message or offer that will encourage them to return to your site and complete a purchase.
Use remarketing to match the right message to the right people at the right time. Here's how: You add a piece of code (remarketing tag) to all of the pages of your site. Then, when shoppers come to your site, they'll be added to your remarketing lists. You can later reach out to these potential buyers while they search on Google or browse other websites.
You can use remarketing in multiple ways, depending on the type of site you have, your business goals,
and your campaign type:
Remarketing for the Display Network
Show ads to your site visitors while they browse the web
Dynamic remarketing (only for advertisers with a Google Merchant Center account)
Show dynamically created ads to your site visitors, powered by your Google Merchant Center account. These ads are created based on the pages your customers visited or how they interacted with your site, and are shown to your site visitors while they view other sites on the web. Dynamic ads include relevant details such as product image, title, and price.
Remarketing lists for search ads
Show ads to your site visitors when they search for what they need on Google. Expand your reach with additional keywords, set bid adjustments for people who have visited your site, and tailor your ads to them.
Remarketing for mobile apps
Reach customers who have previously visited specific sections of your mobile app, and show ads to them when they use other apps
Let's say you sell dress shoes. Using remarketing, you can show ads about men's dress shoes on Display Network websites to those people who visited the men's shoes section of your site. You could also show ads about men's dress shoes to those visitors when they search for men's dress shoes on Google.Using dynamic remarketing, you could show dynamically created ads that display relevant products to people who visited the men's shoes section of your site while they visit other sites on the web. To use any of these remarketing options, you'd place a tag across your entire site and then create a remarketing list in AdWords for the "men's shoes" pages of your site.
WHO SHOULD USE REMARKETING?
Whether you're looking to drive sales activity on your site, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of every campaign. It can drive return on investment (ROI) for all types of advertisers.You can use remarketing to improve the ROI of existing campaigns. For example, if a campaign has keywords that bring traffic to your site, you can use remarketing to drive conversions. You can even experiment with keywords that didn't result in conversions in the past, but combined with remarketing, might increase your ROI.Remarketing lists can also be used to adjust bids for search and to tailor ads for people in your lists. People who have already been to your website might tend to purchase at a higher rate; you can set bid adjustments for such customers to gain better position and more clicks and conversions. If you've created remarketing lists based on the section of your site that people visited, you can highlight products, services, or deals related to that section with tailored search ads.