Search Engine Marketing (SEM) lets your advertisements show to customers when they search corresponded keywords in search engine. Usually, SEM is used exclusively to mean pay per click advertising.
Advertisers bid on keywords they predict their target customers will use as search terms when they are looking for a product or service.
When a user types a keyword query matching the advertiser’s keyword list, or click-through a page with relevant content, the advertiser’s ad will be shown.
Therefore, by specifying a price that you are willing to pay for each click and a corresponding keyword ad position, and having an ad description which amplifies the quality score of the keyword ads, you can attract potential customers at the precise moment when they are searching for what you sell.
How Search Engine Marketing help you?
Increase the website traffic
Generate sales leads and conversion
Improve brand awareness
Drive mobile app download
We can provide our special technology – AdPro to monitor user activities in your website or mobile apps and even the advertisements performance in offline and online campaigns.
Google is a leading online advertising company and the most popular search engine in the world. It is arguably the most globalized commercial web site ever built. It reaches millions of customers around the world at one global platform. Launching keyword ads on Google (Google AdWords) can certainly help attract customers from all over the world.
When you advertise on the Search Network, your ad can show next to search results when someone searches for your products or services using terms related to one of your keywords.
Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines.
Similar to Google AdWords, Bing Ads uses both the maximum amount an advertiser is willing to pay per click (PPC) on their ad and the advertisement's click-through rate (CTR) to determine how frequently an advertisement is shown. This system encourages advertisers to write effective ads and to advertise only on searches which are relevant to their advertisement.
Search is the foundation of our users’ digital lives, and with more than 80% of people relying on search to better inform their purchase decisions, it also plays a pivotal role in online advertising campaigns. Savvy marketers rely on the Yahoo Bing Network to connect with a high value audience at scale and achieve their advertising goals.
Naver is Korea’s No.1 internet search portal where around 16 million users visit every day.
Naver Click Choice ads are eligible to be shown on www.naver.com (the No.1 search portal in Korea) and on Naver partner networks simultaneously. Advertisers can expect maximized and high-quality clicks through Click Choice.
When you are looking for clients, they too are looking in Baidu for you
Baidu is the largest search engine in China with more than 80% share in the search market of China. More than 500 million internet users in China go “Baidu it” when they need to look for something.
A pay-per-click (CPC) online marketing service that utilizes Baidu’s 87% share of the search engine market in China and a network of 600,000 affiliate websites, to create a platform linking the needs of hundreds of millions of internet users and businesses.